The Role of Primacy and Recency Effect on Serial Position Curve

 

Abstract

The focus of this study was the serial position curve and what happens when we interfere with the primacy and recency effect. The experiments carried out to test the hypotheses had inconclusive results. This could be attributed to extraneous variables.

Introduction

This study focuses on the serial position curve and what happens when we interfere with the primacy and recency effect. The design of the study was based on Murdock’s experiment for the serial position curve, which illustrates the stage theory of memory.

The stage theory of memory proposed by Waugh and Norman (1965) asserts that information goes through a sensory register before entering Short Term Memory (STM). If information in STM is not lost through decay or displacement it has the potential to enter Long Term Memory (LTM). Interference can play a role in information being lost from STM, as research indicated that the presentation rate of information did not affect performance. It is debatable that the sensory register exists and theorists often leave it out of stage theory of memory.

STM is regarded as having a capacity of seven plus or minus two pieces of information. It is believed that the seven items are not size limited as smaller pieces of information can be recoded into larger pieces to form the capacity of the STM. This is called ‘chunking’. Miller (1956) proposed the theory of the magic number seven and chunking. Mednick (1964) claimed that people tend to recall meaningful units, not letters or numbers. Glazner and Cunitz (1966) indicated that STM is not limited to size capacity but to the amount of time that the STM can hold an item of information.

The Serial Position Curve is a psychological phenomena presented by Murdock (1962) as an experiment where participants were shown a list of words and then tested for recall. This experiment has become an accepted measure of memory testing. The theory behind the serial position curve is that people recall words better at the beginning or end of a wordlist. A better recall at the beginning is an example of the primacy effect whereas a better recall at the end is an example of the recency effect. Additionally, the distinctiveness effect refers to distinctly different items remembered regardless of position.

This study aims to replicate the serial position curve and examine the primacy and recency effects. Part 2 and 3 of this study replicates Glazner and Cunitz study conducted in 1966.  Glazner and Cunitz show the presentation of words does affect the shape of the serial position curve. Glass et al. (1979) theorised that if a participant if given a distractor task before recalling the list, then the recency portion of the curve will suffer. Craik (1970) and Hulme et al. (1997) results showed that an item of information is strong and highly accessible immediately after being presented but its retention falls rapidly as further items of information are presented.

Hypothesis

The object of the study was to test three hypotheses through three tests.  These are:

Hypothesis one: To attempt to recreate Murdocks (1962, 1974) Serial Position Curve

Hypothesis two: To attempt to reduce the effect of recency due to displacement

Hypothesis three: To attempt to diminish the affect of primacy due to the inability to rehearse (faster presentation).

Method

The quantitative methodology employed in this study was chosen because it is a quality tool for testing memory. The test has proven to be simple yet effective in achieving results.

In this study the Independent variable represents the way the words are presented (exposure time, Inter-Trial Interval and distracting task). The Dependent variable is the number of words that the participant recalls correctly.

An extraneous variable in this experiment could have been the person’s ability to focus on the task at hand. Giving participants a focusing task similar to the experiment before beginning could assist in this.

1.Particpants

Participants were drawn from PSY101tutorial group. The group comprised of 15 participants, 2 male and 13 female. All the participants were first year teaching/psychology students attending Charles Sturt University, Bathurst.

2.Materials

Materials used included an overhead projector, statistascope screen, paper, pens and overheads containing the lists of words. The statistascope allowed the experimenter to display each word on the list without revealing any other words.

3.Procedure

The experimenter tells the participants to label pieces of paper from one to four. The researcher explained that participants will be shown a list of twenty words on the overhead projector, one at a time. As the words are shown, the participants are told to attempt to memorise each word.

Part 1: The first list shown will attempt to achieve results that replicate the Serial Position Curve.

To show the first list to the participants, the experimenter moves the list of words through the statistascope. The words are shown for 1 second with an inter-trial interval (ITI) of 2 seconds.

Once all the words have been shown the experimenter immediately asks the participants to write down as many of the words they can recall on the first sheet of paper.

Part 2: This is an attempt to eliminate or reduce the recency effect but not the primacy effect.

The experimenter presents the second list in the same manner as the first list – 1 second showing followed by a 2 second ITI.

Once the list has been shown, the experimenter asks participants to count backwards from 95 in threes, writing this down on their second piece of paper. Participants are given thirty seconds to do this.

The experimenter then gets the participants to write down as many of the words from the second list that they can recall. Allow two minutes for the participants to do this and then get them to put the third sheet of paper aside.

Part 3: This is an attempt to reduce the primacy effect, but with minimal influence on the recency effect.

With the third list the experimenter again moves the list of words through the statistascope at a quicker pace. The words are still presented for 1 second but only have a 0.5 second ITI.

Once all the words on the list have been shown immediately ask the participants to write down words they recall on the fourth sheet of paper. Allow two minutes for them to do this.

Once the raw data was collected the results were entered into a frequency chart to illustrate the serial position curve. This was achieved by tabulating the participants’ results, which then indicated the frequency of each recalled word. The distribution of correct recall in the word lists demonstrates the effect of different presentations or distracter tasks.

Results

The first experiment was replicating the basic serial position curve. This was achieved as there was a greater recall of words at the beginning of the list, then a drop off in recall before gradually increasing towards the end.

The second experiment aimed to reduce the recency effect. As illustrated there has been a reduction in the number of participants who recall the last section of the list. The graph indicates a greater recall in the middle section of the wordlist.

The third experiment aimed to reduce the primacy effect. The graph shows that at the beginning there is less participants who recall the first words with more participants recalling the last few words.

Overall the recall of words became less as more words are presented. Experiment one had a total recall of 162 whereas experiment two and three had a total recall of 139 and 108 respectively. The reduction of the recency effect.

 


 

Discussion

In replicating the serial position curve our results showed that there is a better recall of words from the beginning and end of the list. This was shown with a larger portion of the participants recalling the first three words. The recall of words lessened until the 15th word when recall started to improve again. In Craik’s (1970) study this was also true as he reported that recollection of an item is strong and highly accessible following presentation but begins to deteriorate rapidly as further items are presented to the participant.

The aim of the second test to reduce the recency effect by giving the participants a distracter task at the end of the presentation of words was achieved. The recall of the last section of words in the list was substantially lower. The primacy effect was unchanged as shown in the results.  Mednick (1964) stated that a source of forgetting is the events that occur between learning something and when we try to recall it.  An outstanding feature of the recall of this list was the proportionately large amount of people who recalled the 7th word in the list. The word itself was ‘Box” which is not a particularly outstanding word so it was surprising that 11 participants recalled it.

The third experiment aimed to try and reduce the primacy effect. As shown in the results the primacy effect was greatly reduced but there was little or no change to the recency effect as recall remained high. These results are consistent with Glazner and Cunitz’s (1966) results indicating that the presentation of the new words affects the shape of the serial position curve. These results indicate that rehearsal does play an important role in retaining information in STM.

As each list contained different words it could be said that this affected recall. This could be because some words may have been more familiar therefore more easily recalled. If the study had used the same words practice effects would have been introduced. Another problem that could have been encountered was the interference effect. By having different words in each list practice effects were eliminated but the interference effect was introduced. Words shown previously could have interfered with words that were presented later in the list. Showing the lists in quick succession reduced the effects of boredom and fatigue on participants.

For a more consistent and efficient presentation it would be beneficial for the experimenter to use Power Point to present the wordlists. This would be advantageous to the experimenter as the presentation of the words could be programmed for exact timing eliminating differences in list presentations.

Conclusion

Overall the results do support the theory however they are not conclusive. As shown in the graph, recall in each experiment became less. The hypotheses was confirmed but more tests would need to be conducted to gain a significant result.

Reference

Craik, F.I.M. (1970) The fate of primary memory items in free recall. Journal of Verbal Learning and Verbal behaviour, 9, 143-148

Glazner, M and Cunitz, A.R. (1966) Two storage systems in free recall. Journal of Verbal learning and Verbal behaviour, 5, 351-360.

Glass, A.L., Holyoak, K.J., and Santa, J.L. (1979) Chapter 5, encoding Information into memory, In Cognition, Addison-Wesley, Reading

Hill, W.F. (1981) Chapter 15, The Operation of Memory, In Principles of Learning: A Handbook of Applications. Alfred Publishing Co., Inc, Sherman Oaks California.

Mednick, Sarnoff, A. (1964) Chapter 7, remembering and Forgetting, In Foundations of Modern Psychology Series: Learning.  Prentice – hall, Englewood Cliffs, New Jersey.

Miller, G.A. (1956) The magical number seven plus or minus two: Some limits on our capacity for processing information. Psychological Review, 63, 81-97.

Peterson, L.R. and Peterson, M.J. (1959) Short-term retention of individual verbal items. Journal of Experimental Psychology,  58(3), 193-198.

Walker, Ian and Hulme, Charles (1999) Concrete words are easier to recall than abstract words: Evidence for a semantic contribution to short-term serial recall. Journal of Experimental Psychology: Learning, Memory, an Cognition, 25 (5), 1256-1271.

Weitan, W. (2001) Chapter 7, Human Memory, In Psychology Themes and Variations. Thompson learning, Stamford, Connecticut.

http://www.louisville.edu/~jrpani01/PSYCH_322_SLIDES/Chapter_4_web/index.htm

http://ernest.carleton.ca/~jlogan/cognitive_course_1/intro5.htm#long_ter

Introduction to Cognitive Psychology

http://users.stargate.net/~lastone/sepo.html

The SEPO (Serial Position) Test for Discerning the Possession of Special or Guilty Information

http://ferguson.bvu.edu/Lrn_Mem/recall.html

The Serial Position Effect

 

 

 

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